Is it worth it to turn your car into a moving billboard?

Even though the picture chosen for this blog is of a car on a billboard, many drivers are choosing to add advertising to their rideshare cars — in essence turning their cars into billboards. With money tight for everyone, this could put some extra dollars in your pocket.

Advertising can be placed on the inside or outside of your vehicle. Let first start with inside:

Octopus is a tablet device that is installed on the back of the front seat headrest. It allows riders to play a trivia game while riding in the car. The questions are broken up advertising interludes which riders must watch in order to move on to the next question. Drivers can make up to $100.00 per month and which could be great for  drivers who do a lot of weekend work once Covid-19 is under control.

If you want to add advertising to the outside of your vehicle, Firefly is the biggest and most popular company offering an external billboard that is attached to the roof of your car. They are currently looking for rideshare drivers in San Francisco, Los Angeles, New York, Chicago, Dallas, Austin and Miami. They are an app based company and they are currently offering up to $300.00 per month to drivers. They will install the LED sign to your car making things hassle free. Before you decide to sign-up you do need to consider that you will no longer be able to take your car through the car wash. If you wash your car yourself, this might be a great choice for you.

Wrapify is similar to Firefly in that they are app based and their advertising is exterior. The major difference is they wrap your car, covering its exterior with advertising typically for a single product or company. You have likely seen something similar on busses used for public transit. Based on your driving habits you could earn between $200.00 to $400.00 per month. However, you do not want to do this if your car is coming up for a rideshare inspection as it will likely fail.  

Each of the above have certain requirements to participate so be sure to read all of the fine print. There are other options available, make sure you do your homework before making any decisions.

Tomorrow: What’s in your trunk can affect your star rating

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